By Jennie Atkins Marketing and online presence, whether we like it or not, have become a large part of what an author must do to succeed. Our writing time now includes posts to social media websites, such as Facebook, Twitter, or Pinterest. Instead of adding pages to our work in process, we’re adding posts to our blog. Authors need to …
There Is No Magic
by Eddie Jones When it comes to book promotion there is no magic. Authors may think a version of pixie-dust can be purchased and sprinkled on their book, but they are mistaken. The book buying business is mysterious but the formula for success is not. Write a great book and get it into the hands of influencers of that genre. …
It Takes a Village to Promote a Book
By Carrie Fancett Pagels I’ve had the privilege of participating in a number of book promotion groups for other Christian writers over the years. I always enjoyed it. Well, there might have been one that was iffy, but… A group of like-minded readers all got together to support and promote the author of an upcoming release. Having just finished writing …
Is Your Local Bookstore Your Local Bookstore?
by Suzanne Kuhn “My dream is to have my book published, but never be found on a shelf in a bookstore,” said no author ever. Instead, it’s every author’s dream to discover their book on the shelves of bookstores far and wide. But the question remains: How does an author go about getting their book onto store shelves? One way …
Top 3 things I’ve learned about Brand from Reality TV
By Traci Tyne Hilton That’s right. Blogging TV again. Why? Because there is no better place to learn about brand right now than Food Network Star, and because I love watching TV. #3: Your brand is your unique point of view and voice. The Meat on the Side girl, from a season or two back, cannot star in the same …
Please With a Tease! Using Social Media to Tease Your Readers
by Janice Thompson So, you’ve written the book of your heart. Now you need to get the word out. How do you do so without appearing pushy? Easy! One thing I’ve learned over the course of seventeen years in the publishing business: Readers love to be involved in the process. They enjoy the interaction and the feeling that they’ve somehow …
Top 10 Ways to Fail Spectacularly with Social Networking
By Edie Melson This past year, everywhere you turned someone was offering help on how to succeed with marketing, aka social media. Today I’m going to turn the tables and give you my top 10 ways to fail spectacularly with social networking. 10. Never follow anyone back when they follow you. Why would you? They aren’t nearly as interesting. 9. …
Building Your Platform
by Laura McClellan As an as-yet-unpublished writer, most of my time and attention is focused on actually writing-trying to finish my first manuscript. I read with interest, though, the many blog posts and articles about marketing, and understand the need to build a platform that will help persuade publishers to take a chance on me as a debut novelist. Like …
The Changing World of Publishing
by Rachel Hauck The world of publishing is changing. And you know this unless you just awoke from a long 10 year nap. There are more options available to writers today than ever before. The e-publishing entrepreneurs have changed the way we see book publishing. Writers around the world rejoice. Authors with no platform, or with a stack of rejections …
Have You Considered a Launch Team?
by Ian Acheson Over the last two years there has been an increase in authors establishing teams of readers, or a Launch Team, to assist in the launch process. I’ve been a member of a few such teams for authors in both the fiction and non-fiction worlds. Some teams have ended with the launch and others have continued on to …