by Cynthia Ruchti The writer in me once rebelled against the idea of abiding by the constrictions of Tweet-length posts when communicating with the public. It felt like moving from a four-bedroom house to a pop-up camper, with about as much writerly elbow room. I have no qualms admitting I’m no Twitter expert. But I now understand the impact a …
Energy…the better-than-caffeine kind
by Melissa Tagg Marketing. I think a lot of writers hear the word and do a little scary-movie shudder. Or maybe a full-on horror-flick scream. Me, not so much because a) I’m more of a nervous laugher than screamer and b) I happen to work in marketing at a good-sized nonprofit. And I’ve realized something in the past few years. …
Platforms Ain’t Just for Shoes
by Ane Mulligan In the court of publishing, if story is king, platform is queen. There are a lot of good novels so how do you stand out? By having a ready-made readership before you’re published. Editors look for Internet presence. When they Google your name, what do they find? I’ve spent a few years building my web presence. Google …
Marketing 101: Allowing for God’s Plan
by Kathy Harris As the old saying goes, ‘fifty percent of advertising works and fifty percent doesn’t. The problem is in determining which is which.’ The same goes for marketing. In putting together a marketing plan, there’s only one thing to remember: You can control everything except the things you can’t control, which is pretty much everything. The good news …
Platform, Presence and the ACFW Journal
by Cheryl Wyatt Building platform and name recognition are as crucial to publishing as quotation marks to a killer line of dialogue. You may have an engaging hook and stellar book, but if you’re not on readers’ radars, low sales can impede future contracts. Even if you write as worship, marketing matters. If you’re pre-published, now is a good time …
Should a Christian Market Themselves?
by Jordyn Redwood Over the last six months or so, I’ve been reading a lot about marketing to help support the release of my debut medical thriller, Proof. Strangely, I came across an attitude among certain circles that it is unchristian like behavior to market your novel-essentially claiming that “pushing your product” is prideful and therefore sinful. This is how …
“Technology is what existed before you were born.” (Alan Kay)
by Julie Gwinn B&H Publishing Group We had a digital summit at B&H recently to try to get our heads around the changes taking place in the publishing industry. It was two days of information and presentations with some startling statistics: In 2006, there were 296,352 books published. In 2010, that number jumped to 3,092,740. Thank goodness I am in …
Going Mobile – Why Not?
by Michael Joshua Whether we are published or not, we love our blogs. There’s just something exciting about putting our thoughts out there for the world to read. Many of us choose from the available free services – blogger, wordpress.com and companies who promise free hosting, to name a few. But the fact is that if we intend to reach …
3 Steps to Marketing your Book without Breaking into Hives
by Cara C. Putman This spring has been a whirlwind of book marketing. With novellas in January and May and a trade in April, it’s taken a lot of time. A friend recently called me a networking superstar, and I almost spewed my sweet tea across my computer monitor. When it’s time to call for help marketing a book, I …
Who is my Reader?
Let’s untangle the web surrounding the question, “Who is my Most Likely Reader?” Think of your story. Who are the central characters and what are their ages? What is the theme of your story? To clarify, let me use my first historical romance as an example. Promise of Tomorrow is a historical romance set in Johnstown, PA during the flood …